Vanessa Bryant has reached a new deal with Nike. It’s been revealed she’s agreed to a partnership with the sportswear brand to honor Kobe Bryant‘s legacy.
The new deal with Nike will create and launch apparel honoring the basketball icon, who passed away in January 2020. The first sneakers to drop under the partnership will be the Kobe 6 Protro “Mambacita Sweet 16,” which will honor their daughter Gigi Bryant.
All the proceeds will go toward the Mamba and Mambacita Sports Foundation, and Vanessa will work with Nike to establish a youth basketball center in Southern California. The big deal comes nearly a year after Kobe’s original 2003 contract with Nike expired in April 2021.
Vanessa said in a news release…
“I am happy to announce that we will continue my husband’s legacy with Nike and look forward to expanding his and Gigi’s global impact by sharing the Mamba Mentality with youth athletes for generations to come.”
May his legacy continue to live on and his name continue to inspire millions on and off the court. Until the next time it drips…
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